Marlboro, along with many other Philip Morris brands conquered USA in 1902. This was the year when Phillip Morris, the London-based cigarette manufacturer, created a New York subsidiary in 1902 with the intention of promoting several of its cigarette brands on the American market. By 1924 they were advertising Marlboro as women cigarette under the slogan “Mild as May”.
The Marlboro brand was sold this way until World War II when the brand was temporarily removed from the market. At the end of the war only Camel, Lucky Strike, and Chesterfield cigarette brands survived and took a strong position on the cigarette market.
The Marlboro brand re-appeared on the cigarette market in 1955, but this time it was the new Marlboro with a filtered end. Philip Morris, as well as the other cigarette companies took consideration of several articles about lung cancer being caused by smoking, which were published in the 50s. Each cigarette company began to manufacture filtered cigarettes in order to maintain their high sales.
By the way the Marlboro brand is named after Great Marlborough Street, the location of its original London factory.
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