State Express 555 is a famous brand from the British American Tobacco Company (BAT). Not much is known about the history of this cigarettes brand, but it has appeared on the market quite a long time ago. Very old silver-styled packs of 555 have been found in India which once was an English colony. Now 555 cigarettes (or 555s, as they are often called) are sold in more than 50 countries all over the world.
The State Express 555 brand is very popular in Asia. In Vietnam these cigarettes are on the top of the imported cigarettes sales list. In China, Taiwan, India and Bangladesh the 555s are also sold in high volumes. According to various market researches, State Express 555 and State Express 555 Lights are usually preferred by the middle-class men who can afford smoking imported cigarettes of quite a good quality.
These days State Express 555 cigarettes are not advertised directly in the USA and Europe (due to the tobacco advertisement ban in many countries). However, BAT invests quite a lot into the promotional advertising. Therefore, the State Express 555 logo has appeared for many years on the Subaru rally racing team cars.