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Chesterfield Cigarettes Ads
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Chesterfield cigarettes were named after Chesterfield County, Virginia, as this region has always been heavily associated with tobacco industry. Chesterfields have always been popular since they appeared on the market. There was a historical period when Chesterfield cigarettes actually went into the Top 3 list of the most popular cigarette brands in the United States of America.
These days Chesterfield cigarettes are produced by Philip Morris USA. They are still popular because of their low price (the manufacturer positions them on the market as a discount brand) and very strong historical roots the brand possesses. Two varieties of Chesterfield cigarettes are currently available on the market: the filtered and the non-filtered versions. The last are very strong indeed and only very experienced smokers and those who like harsh taste like the non-filtered Chesterfields.
Chesterfield is well known for its popularity with various celebrities. Among them are James Dean, Humphrey Bogart and Lucille Ball. They smoked as much as up to 2 packs a day. Chesterfield cigarettes have also been mentioned in the Stranger Than Paradise movie by Jim Jarmusch (the carton of Chesterfield was actually the main object of the scenario). A famous music band Jawbreaker has devoted one of their songs to Chesterfield cigarettes. The single is called Chesterfield King.
In the sixties, Chesterfield cigarettes were heavily marketed as “mild”. That was a doubtful message as the non-filtered cigarettes can hardly ever be called mild, but the main slogan of the 1960’s Chesterfield cigarettes advertising campaign announced: “Chesterfield People: They like a mild smoke, but they don’t like filters.”
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…IN ADVERTISING IT’S SPLENDID! (1929—1930)
Throughout the Great Depression the major cigarette manufacturers continued to advertise their most popular brands with handsome ads created by talented illustrators. A few of the popular commercial artists received commissions for this work, but advertising agency staff artists were responsible for the bulk of the paintings. Continuity in advertising is a method where an ad is related to the one that preceded it. Usually, a new argument or reason to buy the product is presented. A campaign is finished when all arguments have been exhausted. The series that the wonderful two page magazine ad pictured below was part of, reminds the reader that with Chesterfields “it’s Taste!” Other ads in this campaign pointed out that “in polo it’s Dash,” “at the horse show it’s Form,” “on the green it’s Accuracy!” and “in the dance it’s Grace!” |
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Chesterfield smokers
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