|
|
|
Camel Cigarettes Ads
|
Camel is a popular sigarets brand which was introduced by R.J. Reynolds Tobacco (RJR) in 1913. Camel cigarettes contain a blend of Turkish and American tobacco.
Camel cigarettes were blended in a way that made them easier to smoke, in comparison to other much harsher popular cigaretts brands at the time of its debut on the tobacco market. They were also promoted by a careful teaser advertising, which merely stated that “the Camels are coming”.
At the beginning, the most famous variety of Camel cigarettes was the simple pack of the regular, unfiltered variety, which is much too harsh for today’s smokers.
Camel regular sigarettes became very popular thanks to famous actor Humphrey Bogart who popularized Camel brand in the Casablanca film. It also became well-know through news broadcaster Edward Murrow, who smoked up to four packs of Camel regulars per day, actually using a Camel cigarette as his trademark.
The reverse side of most packs or boxes of Camel cigarets display the following text:
Turkish tobacco is the world’s smoothest, most aromatic leaf. Blending it with more robust domestic tobaccos is the secret to Camel’s distinctive flavor and world-class smoothness.
Or alternatively can be seen displaying the following text (later removed from some packets with the introduction of warning messages): Camel, a premium blend of the finest quality tobaccos, provides genuine smoking pleasure.
In 2005, Camel made new changes to the Turkish flavors by inserting the Camel title on the rolling paper and also changing the filter color and design. Also, this year the blend called “Turkish Silver”, a light version of either the Turkish Gold or Royal varieties became available. Even when smoked, the text on the paper is often still visible on the ashes.
The dromedary (Arabian Camel) it is used as the brands logo.
|
|
The famous blend of Turkish and United States tobacco ladies and gentlemen, let us introduce Camel. This R.J. Reynolds Tobacco Company cigarettes brand hit the market in 1913 and quickly became very popular. Camel actually was one of the few brands to survive the World War Two and by the end of it has only strengthened its market position.
The appearance of the Camel brand was supported by a very innovative (consider the historical period) advertising campaign. These new cigarettes were promoted with the help of special teasers who announced that the Camels were coming. A circus camel named Old Joe” was another promotional element. The animal was lead through various American towns and served as a point of free cigarettes distribution. “Old Joe” was later used as the prototype to design the camel on the cigarettes package. For many years the brand’s advertising campaigns were supported by the “I’d walk a mile for a Camel!” slogan.
The soft pack of the regular unfiltered cigarettes was the most famous variety of the brand product line. A starring news broadcaster, Edward R. Murrow smoked as many as four packs of Camel regulars every day, adding heavily to the brands popularity. Many celebrities of that time were also involved into this “subliminal” advertising campaign. It turned out to be very successful as the Camel regulars sales have really hit the sky limits.
Joe Camel is a famous mascot of the Camel brand and was introduced in 1987. The American Medical Association tried to make RJR stop the Joe Camel advertising campaign which the company refused. However, after the repeating appeals in 1993 and 1994 and the community shocking reports of children being greatly aware of this cigarette brand mascot, RJR terminated the Joe Camel campaign in 1997. Instead, a more adult oriented campaign was launched to appeal to the desires and dreams of young and successful people.
|
|
Camel Cigarettes
Camel with his aggressive advertising to sell cigarettes.To determine changes in the design of Camel cigarettes in the period surrounding the “Smooth Character” advertising campaign and to assess the impact of these changes on youth smoking. Internal documents made available through the document website maintained by RJ Reynolds, manufacturer of Camel cigarettes.
Product design research led to the introduction of redesigned Camel cigarettes targeted to younger adult males coinciding with the “Smooth Character” campaign. Further refinements in Camel cigarettes during the following five year period continued to emphasis the smoothness of the cigarette, utilizing additives and blends which reduced throat irritation but increased or retained nicotine impact.
Industry competition for market share among younger adult smokers may have contributed to the reversal of a decline in youth smoking rates during the late 1980s through development of products which were more appealing to youth smokers and which aided in initiation by reducing harshness and irritation. Smoke Camel cigarettes.
|
|
CAMEL HISTORY PACKS
Camel reproduction posters, a table-lighter and ashtray, and life-size floor displays of the sailor and pin-up, were for sale as a mail-in offer.
Camel is a popular sigarets brand which was introduced by R.J. Reynolds Tobacco (RJR) in 1913. Camel cigarettes contain a blend of Turkish and American tobacco.
Camel cigarettes were blended in a way that made them easier to smoke, in comparison to other much harsher popular cigaretts brands at the time of its debut on the tobacco market. They were also promoted by a careful teaser advertising, which merely stated that “the Camels are coming”.
At the beginning, the most famous variety of Camel cigarettes was the simple pack of the regular, unfiltered variety, which is much too harsh for today’s smokers.
Camel regular sigarettes became very popular thanks to famous actor Humphrey Bogart who popularized Camel brand in the Casablanca film. It also became well-know through news broadcaster Edward Murrow, who smoked up to four packs of Camel regulars per day, actually using a Camel cigarette as his trademark.
The reverse side of most packs or boxes of Camel cigarets display the following text:
Turkish tobacco is the world’s smoothest, most aromatic leaf. Blending it with more robust domestic tobaccos is the secret to Camel’s distinctive flavor and world-class smoothness.
Or alternatively can be seen displaying the following text (later removed from some packets with the introduction of warning messages): Camel, a premium blend of the finest quality tobaccos, provides genuine smoking pleasure.
In 2005, Camel made new changes to the Turkish flavors by inserting the Camel title on the rolling paper and also changing the filter color and design. Also, this year the blend called “Turkish Silver”, a light version of either the Turkish Gold or Royal varieties became available. Even when smoked, the text on the paper is often still visible on the ashes.
The dromedary (Arabian Camel) it is used as the brands logo.
|
|
CAMEL HISTORY PACKS (1993)
Camel reproduction posters, a table-lighter and ashtray, and life-size floor displays of the sailor and pin-up, were for sale as a mail-in offer. |
|
PERFECT COMPANIONSHIP…CAMELS (1929—1930)
Camel was the first of the modern ‘American Blend’ cigarettes when introduced in 1913. The revolutionary new taste made Camel an immediate best seller, despite an initial magazine advertising campaign that was rather ho-hum in appearance. These early magazine ads used little graphics, but featured text touting the new brand’s tobacco blend. Posters and roadside billboards however, did feature colorful graphics picturing desert landscapes, or successful looking businessmen. It wasn’t until 1925 that women began to appear in Camel advertising. |
|
Teens Against Tobacco Use group forms
A group of teens from Dassel-Cokato High School are urging the Dassel City Council to prohibit smoking in its parks and recreational areas.
Teens Against Tobacco Use (TATU) is a school-based program ?dedicated to tobacco and second-hand smoke prevention,? according to a recent press release. The group is lead by Brooks Helget, a DC health teacher, along with Lisa Hicks-Ewald, a public health education coordinator for Meeker County, and Joel Torkelson from Wright County Public Health. The Power Point presentation to the Dassel City Council Monday night outlined the group?s goals and action plan, but the council declined making any decisions that evening. ?We will continue to build community support. We have a lot of support for it, we just have to make it visible to the council members,? Hicks-Ewald explained. ?TATU?s goal is to demonstrate to youth that tobacco use is not a part of a healthy lifestyle. We believe that a tobacco-free parks policy in our communities can play a part in reducing youth tobacco use, which will eventually save lives,? student Preston Johnson said at Monday?s council meeting. Shelly Saksa added, ?Cities also can set a norm that tobacco use and second-hand smoke just don?t belong in park and recreation areas where children play and where the community goes to improve their fitness or enjoy nature.? TATU?s goals include: ? Make a difference in communities. ?Organize tobacco education programs. ? Educate middle school students through a tobacco prevention curriculum. ? Make the community a healthier place to live. ?It?s about young people being exposed to tobacco use and preventing it among them,? Hicks said. Last October, TATU cleaned up Dassel parks picking up cigarette butts and in November it held a petition drive at the high school for smoke-free parks in Dassel during chemical health week which received 500 signatures from middle school and high school students and teachers. The policy would prohibit tobacco use on any city-owned park, recreation area, trail, beach, athletic field, playground, and any other open space excluding streets and sidewalks. TATU?s reasoning for such a policy is to provide an opportunity to change community norms around tobacco use, help reduce youth tobacco use, promote community wellness, policies support local organizations who want to promote healthy lifestyles, and cigarette butts cause litter. Also, most school districts prohibit tobacco use on their grounds, so on March 16 the school board supported the group?s efforts in making Dassel parks smoke-free. ?…This policy would complement the school district?s existing tobacco-free grounds policy. A city?s tobacco-free parks policy would provide a consistent policy for school-based activities,? according to Superintendent Don Hainlen. According to TATU, enforcement would be peer enforced and notification would be given to the public before it would go into effect. A similar law is in effect in 75 cities across Minnesota, including Willmar, St. Cloud and Alexandria. After the information was presented to the council, Mayor Ava Flachmeyer decided to take no action at that time saying, ?Its the peoples right to smoke… where are they supposed to smoke?? Hicks disagreed, ?There is no law protecting the rights of smokers.? City Administrator Myles McGrath was asked to contact a number of the cities that have adopted the policy and put together a draft of their own and present it at a later date. TATU is funded through a Tobacco-Free Community Grant given to Meeker County Public Health and was issued by the Minnesota Department of Health.
|
|
America’S Luxury Cigarettes Ads
Our site is
