ROYALE–GOOD ICED CIGARETTES – 1968—1971
The clever ‘ice-water’ pack graphics on the tin sign below left, overwhelmingly coveys the idea of menthol coolness. Royale was advertised in Paris Match Magazine beginning August 1971 in this unique picture pack. Unfortunately for pack collectors, the beautiful ‘ice-water’ pack was never made; the design was just used in advertisements. The sexy Royale magazine ad on the right was published in 1968. Royale Cigarettes, which date from 1956, targeted women. Gitanes, Primerose, Egée and Naja are, or were, French cigarette brands that also appealed to women.